The D.I.C.E event ‘Get Social’ took place at The Helix, DCU, on Tuesday 14th October 2014.
The event, which ran for 4 hours in total, was attended by DCU D.I.C.E students and their mentors.
Seven speakers from a variety of different companies and businesses spoke at the event, with their speeches covering topics ranging from “Data Statistics” to “Video Genres” to “Online Advertising”. However, one key element that linked all of the seven speakers together was their interest and excitement about “getting social”, the way in which important aspects of life work online.
Speakers 1 & 2, Dr. Theo Lynn, a Business Innovation Platform Director and Deirdre Hogan a Senior Research Fellow, both at DCU, each spoke about “data” and it’s importance in relation to online social media.
Dr. Lynn’s speech was extremely informative. He gave examples of different ‘data’ types such as; ‘magnetic’, ‘agile’ and ‘deep’ data. He also presented data examples on Powerpoint when he proposed the question “Who is more influential on Twitter?”. Here Dr. Lynn rated Enda Kenny alongside an animated Meerkat, an advertising personality. In using an example like this, it meant that Dr. Lynn’s speech was both easily relatable and interesting for the students listening in the audience.
Deirdre Hogan’s speech, which also focused on “data”, revolved more around how her own company, Gajo, works in gathering and analysing everyday data, specifically on social networking sites. Her presentation was also full of engaging and relevant examples of data usage, such as ‘Tweets’, which kept student’s interested. Deirdre Hogan also included in her speech, the opportunities available for students interested in working for a company like ‘Gajo’, which I personally thought was very helpful and selfless, as she even gave her own personal email address for students to use.
The third speaker at the ‘Get Social’ event was Jane McDaid, the Managing Director of the Dublin based PR agency, Thinkhouse. Jane was my favourite of all of the speakers, as she was the person who most engaged with the student audience, showing us lots of interesting and animating videos. In order to demonstrate how certain brands best fit into different promotion categories, Jane showed us a variety of video advertisements which fell under the labels; ‘Epic’, ‘Emotive’, ‘WTF’, ‘Zeitgeist’, ‘NSFW’ and ‘Informative’. All of the videos which were shown, were aimed at an under 30 audience, therefore Jane’s entire speech was successful in capturing the attention of the full audience. Like the previous speaker, Jane McDaid was also very helpful as she too advised students of prospective jobs available with ‘Thinkhouse’.
Speaker 4 was Lucy Campbell, Marketing Director for RTE. Lucy mainly spoke about the digital advances of RTE over the past 10 years. Throughout her speech, Lucy included lots of useful and interesting statistics such as how; “55.6% of the Irish population tuned in to watch the first episode of Love/Hate series five” and how “53% of Irish 16-30 year olds, would rather lose their sense of smell than give up technology”. These statistics were again focused to the age group of the audience, in turn making this speech more enjoyable for myself and my fellow students who were also in attendance.
Alan Coleman, the CEO and founder of ‘Wolfgang Digital‘, a digital marketing company, was Speaker number 5. Unlike the other speakers at the event, Alan spoke about his own personal experiences, such as how he first became interested in marketing through ‘Google AdWords’ and how he eventually set up his own company. The main aim of Alan’s company, ‘Wolfgang Digital’, is to promote brands to specified target audiences sought out by the company itself. Some of ‘Wolfgang Digital’s’ clients include; ‘Redbull’, ‘RTE’ and ‘Littlewoods’.
Alan was also very encouraging to the students in the audience, which I personally liked. He gave us key marketing advice and tips on how to “use social media to create brand advocacy”, all of which was very relevant as the majority of the students there were studying business in some form.
The sixth speaker was, in my opinion, the least interesting out of all of those who spoke at the event. Despite being the EMEA Sales Director for the incredibly successful professional social networking site, ‘LinkedIn’, the speaker, Nicholas Cappiello failed to capture my full attention as well as the other speakers had done. This was probably due to his lack of using media, such as videos or photos that a young audience could relate to. Nicholas spoke about the importance of social networking sites, such as ‘LinkedIn’ and the ways in which people use these sites for both personal and professional use.
The last speaker was Eric Weaver,a digital marketer and social strategist, based in the US and whose clients include BMW, Ford, Apple, HTC, Starbucks and Microsoft. Eric was a very engaging speaker and again presented only examples that the student audience could relate to and find enjoyable and interesting. While Eric spoke about marketing projects such as ‘the Oreo 100th Anniversary project”, he also gave us helpful marketing tips and advice rather than just solely speaking about himself and his marketing business, which I personally liked.